Craftspeople were asked to select the best manufacturers and brands in the construction sector. For this purpose, ibau conducted an online survey on brand awareness, brand preference and brand acceptance in the construction sector at the end of 2016 together with the Heinze market research Institute.
About 3,000 firms had an opportunity to select their preferred brands among about 300 manufacturers in a variety of product categories – ranging from construction chemicals to acoustic materials, interior acoustics, masonry, insulating materials, facade products, dry wall construction and bonded thermal insulation systems.
The firms, which are active in a variety of different trades, assessed manufacturers’ service portfolios in terms of quality, price, ease of use and willingness to recommend to colleagues. All in all, 18,000 responses were evaluated.
In the two product categories “construction chemicals” and “waterproofing of buildings”, the evaluation showed that PCI had taken first place!
The “Stein im Brett” award, the “building trade Oscar awarded by craftspeople” once again shows that PCI is the partner of the building trade in the field of construction chemicals and waterproofing of buildings.
We would like to thank all the firms which took part in the ibau survey for their confidence and support.